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Title: Online and social media presence of Australian and New Zealand urologists.
Epworth Authors: Murphy, Declan
Lawrentschuk, Nathan
Other Authors: van Rij, Simon
Davies, Nicholas
Woo, Henry
Keywords: Urologists
Social Media
Professional Practice
Online Presence
Professional Culture
Epworth Prostate Centre, Epworth HealthCare, Victoria, Australia
UroRenal, Vascular Clinical Institute, Epworth HealthCare, Victoria, Australia
Issue Date: Dec-2015
Publisher: Wiley
Citation: BJU Int. 2015 Dec;116(6):984-9
Abstract: OBJECTIVE: To assess the online and social media presence of all practising Australian and New Zealand urologists. SUBJECTS AND METHODS: In July 2014, all active members of the Urological Society of Australia and New Zealand (USANZ) were identified. A comprehensive search of Google and each social media platform (Facebook, Twitter, LinkedIn and YouTube) was undertaken for each urologist to identify any private websites or social media profiles. RESULTS: Of the 435 urologists currently practising in Australia and New Zealand, 305 (70.1%) have an easily identifiable social media account. LinkedIn (51.3%) is the most commonly used form of social media followed by Twitter (33.3%) and private Facebook (30.1%) accounts. About half (49.8%) have a private business website. The average number of social media accounts per urologist is 1.42 and 16 urologists (3.7%) have an account with all searched social media platforms. Over half of those with a Twitter account (55.9%) follow a dedicated urology journal club and have a median (range) number of 'followers' of 12 (1-2 862). Social media users had a median (range) of 2 (0-8 717) 'tweets' on Twitter, 2 (1-45) LinkedIn posts and 1 (1-14) YouTube video. CONCLUSION: This study represents a unique dataset not relying on selection or recall bias but using data freely available to patients and colleagues to gauge social media presence of urologists. Most Australian and New Zealand urologists have a readily identifiable online and social media presence, with widespread and consistent use across both countries.
DOI: 10.1111/bju
PubMed URL:
ISSN: 1464-4096
Journal Title: BJU International
Type: Journal Article
Affiliated Organisations: Royal Hobart Hospital, Hobart, Tas, Australia
Division of Cancer Surgery, Peter MacCallum Cancer Centre, Melbourne, Vic., Australia
Department of Surgery, University of Melbourne, Melbourne, Vic., Australia
Sydney Adventist Hospital Clinical School, University of Sydney, Sydney, NSW, Australia
Olivia Newton-John Cancer Research Institute, Austin Hospital, Melbourne, Vic., Australia
Type of Clinical Study or Trial: Cohort Study
Appears in Collections:Epworth Prostate Centre
UroRenal, Vascular

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