Please use this identifier to cite or link to this item: http://hdl.handle.net/11434/738
Title: “We don’t do false balance.” How SAVN contributed to a change in vaccination reporting.
Epworth Authors: Benhamu, Joanne
Other Authors: Dunlop, Rachael
Hawkes, David
McDermott, Tracey
Keywords: Vaccination
False Balance
Media Reporting
Vaccine Debate
Public Health Advocacy
Stop The Australian Anti-Vaccination Network
SAVN
Epworth Healthcare, Richmond, Melbourne, Australia
Issue Date: Jun-2016
Conference: 15th Public Health Association of Australia (PHAA) National Immunisation Conference,
Conference Location: Brisbane, Australia.
Abstract: False balance is defined as a media bias where journalists present opposing viewpoints as having equal weight, even when this is not supported by evidence. Considering the evidence for harm caused by false balance in vaccine stories, and the propensity for anti-vaccine activists to not adhere to the truth, SAVN recommends all public health advocates adopt the approach described herein. Given the frequency with which we receive such requests from journalism students, we recommend training in the dangers of false balance be introduced.
URI: http://hdl.handle.net/11434/738
Type: Conference Poster
Affiliated Organisations: Faculty of Medicine and Health Science, Macquarie University, Sydney, Australia
Department of Pharmacology, University of Melbourme, Melbourne, Austrlaia
School of Health and Social Development, Deakin University, Melbourne, Australia
Stop The Australian Anti-Vaccination Network, Australia
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