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Title: The prevalence of social question answering in healthcare social media.
Book Title: Contemporary Consumer Health Informatics.
Epworth Authors: Wickramasinghe, Nilmini
Editors: Wickramasinghe, Nilmini
Troshani, Indrit
Tan, Joseph
Other Authors: John, Blooma
Gururajan, Raj
Keywords: Social Question Answering
Healthcare Social Media
Social Networking
Community Building
SQA Services
Social Networking
Healthcare Communication
User Empowerment
User-Centered Services
Chair of Health Informatics Management, Epworth HealthCare, Victoria, Australia
Issue Date: Mar-2016
Publisher: Springer
Citation: Wickramasinghe, N., John, B., & Gururajan, R. (2016). The prevalence of social question answering in health-care social media. In N. Wickramasinghe, I. Troshani & J. Tan (Eds), Contemporary consumer health informatics (pp. 235-251). Switzerland: Springer.
Series/Report no.: Healthcare Delivery in the Information Age;2191-5946
Abstract: Social question answering (SQA) services are dedicated platforms for users to respond to other users’ questions, rate and comment on questions and answers, and build community. In this study, we analyze health-care SQA services to understand the extent to which they are prevalent in health-care social media. First, we compare blogs, videos, and SQA services in five popular health-care social media sites using three media richness features: interactivity, adaptiveness, and channel capacity. Second, we interpretively analyze SQA services using five themes of Medicine 2.0: social networking, participation, collaboration, apomediation, and openness. The result supports SQA services as an effective media for health-care communication and empowerment of users. We present our findings for consumers and decision-makers to understand the role of SQA services for improving user-centered services.
DOI: 10.1007/978-3-319-25973-4_12
ISBN: 978-3-319-25971-0
Type: Chapter
Affiliated Organisations: Business Information Technology and Logistics, RMIT International University Vietnam, 702 Nguyen Van Linh Blvd., District 7, HCMC, Vietnam
University of Southern Queensland, 60 Baker Ave, 3102, Kew East, Australia
Type of Clinical Study or Trial: Comparative Study
Appears in Collections:Health Informatics

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